Directorate of Urban Local Bodies – Haryana
The Directorate of Urban Local Bodies Haryana required a centralized digital platform to manage outdoor advertisement permissions, auctions, and revenue collection across municipal authorities in the state.
To address this need, a comprehensive e-Advertisement Management Solution was designed and developed. The system is currently used by Municipal Corporations, Municipal Councils, and Municipal Committees across Haryana, enabling them to digitally manage advertisement permissions, auctions, and monitoring activities.
The solution has significantly improved transparency, operational efficiency, and revenue tracking for advertisement management.
Key Challenges:
- Manual processes for advertisement permission and approvals
- Lack of centralized monitoring across municipal bodies
- Difficulty in managing advertisement site information and documentation
- Limited transparency in advertisement allotment processes
- Inefficient revenue tracking and reportings
- Lack of a standardized system for conducting advertisement auctions
Key functionalities include:
- Online registration of participating agencies
- Real-time participation in e-Auction rounds
- Transparent bidding process
- Automatic identification of the highest (H1) bidder
Key Benefits
The implementation of the e-Advertisement Management Solution has resulted in:
- Standardized advertisement management across all municipal bodies
- Transparent and competitive e-Auction process
- Improved revenue tracking and collection
- Reduction in manual processing and paperwork
- Centralized monitoring at the directorate level
- Efficient documentation and digital record management
